Threads, Meta’s ambitious microblogging platform, has hit a remarkable milestone: 100 million daily active users. Just over a year since its launch, Threads is rapidly gaining traction, boosted by growing dissatisfaction with its rival, X (formerly Twitter). On Monday, Meta CEO Mark Zuckerberg announced that the platform now also boasts 300 million monthly active users, a jump from 275 million in November.
This is the first time Meta has shared Threads’ daily active user count, signaling confidence in the platform’s growth. While Threads has consistently reported its monthly figures, this new statistic reveals just how embedded the app has become in users’ daily lives. Zuckerberg’s announcement underscores a broader trend of users seeking alternatives to X, which has seen increased controversies and user departures in recent months.
Meta’s strategy of regular updates and feature rollouts seems to be paying off. In the past month, the company introduced several user-centric features: custom feeds, ‘starter packs’ for new users, and the ability to set a default feed. These enhancements make the platform more user-friendly and engaging, attracting millions of new sign-ups daily. According to Adam Mosseri, the head of Instagram, Threads has been seeing an influx of one million users per day for the past three months.
As X grapples with its challenges, other platforms are also stepping up. Bluesky, another rising microblogging competitor, now has over 25 million users. However, Threads’ growth appears to outpace its competitors significantly. Meta’s timing, innovation, and commitment to continuous improvement have created the perfect storm for Threads’ success.
With 100 million daily active users, Threads has positioned itself as a serious contender in the microblogging space. Whether this momentum continues depends on Meta’s ability to keep innovating and fostering a platform that users trust and enjoy.