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Toolkit when it comes to DEI and hiring.

When Amazon abandoned its artificial intelligence tool in 2018 after the program showed signs of sexism, many founders learned that A.I. had the potential to introduce bias into recruiting. "A.I. is as good as the people who created it, and we have an initial bias," said Henry Tsai, vice president of product at Greenhouse Software, a job search tracking company.…

Learn how to set up automatic responses to customer questions in your Google business profile.

Google is launching a new feature for Business Profiles that allows you to set up automatic answers to frequently asked questions from customers. Using this feature, you can suggest questions for people to ask when messaging your business through Google Business Profile. Similar to how a customer service chatbot works on business websites. Also, chatbot-style, you can set up automatic…

Instagram is making it easier to discover small businesses in your geographic area with searchable location maps.

Instagram location maps are now searchable, making it easier to find places and businesses in your geographic area. This update to Instagram maps lets you find popular establishments near you and filter businesses by category. Previously, the mapping experience on Instagram was limited to opening posts with tags of nearby locations.Finding businesses on an Instagram map is as easy as…

New Google Ads features include a video ad creation tool and a central location for creative assets.

Google Ads launches several new features, including an easy way for businesses to create video ads. Jeannie Marvin announced video creation is now available in the Asset Library: We're working to make high quality video creation easier for businesses of all sizes. Video creation is now fully launched in the Google Ads Asset Library. You can also quickly add voice…

The reason automakers are investing in NFTs

The media claim that luxury brand, non-transferable tokens (NFTs) could become a billion dollar market by 2030. With the advent of the meta-universe, this space is expected to see a surge in demand. As more and more aspects of our lives change online, the demand for luxury goods and digital fashion is expected to grow. Several brands have released NFTs…

Why it’s important to have a user-centered approach to SEO

In search engine optimization, we spend so much time thinking about Google algorithms, sitemaps and backlinks that we sometimes lose sight of the main goal: providing useful information to visitors. In the past, it was easy to see why. You could squeeze your page in with keywords, slap on a few meta tags, and voila! Your page was on the…

4 professional tips to improve print management for your business

Today we'll explore why you need print driver management and highlight a few tips on how to get the most out of it. Print management is one of the most overlooked areas for optimizing business profits. The print environment also goes far beyond just printing documents and saving paper. It also includes processes that address environmental concerns and data security.…

Why Real Estate stocks are a simple addition to your portfolio

You have to have a diversified portfolio, and one of the easiest ways to achieve that is with RETs.The fastest way to get rich on Wall Street is to buy one investment that takes off like a rocket. The problem with this approach is that no one knows what the stock will be, and so this concentrated approach is also…

There are three main types of cryptocurrency. Understanding them will help in knowing how to invest in crypto.

The word cryptocurrency has come to encompass much more than just Bitcoin (BTC 3.35%). So knowing where to start can be confusing. To help with this, we can categorize cryptocurrencies into different categories based on their properties. This categorization helps distinguish one type of cryptocurrency from another. While there are many more than just three types of cryptocurrencies, the ones…